How to Become a Successful Jewelry Designer & Create a Thriving Business: Interview with Artemis Apollo Jewelry

Jewelry Designer Hails from Southern California

For the past few years, “minimalist” and “modern” jewelry has been hitting the scene. From sculptural dangle earrings to minimal layered chains, Artemis Apollo Jewelry has it all. 

Founders Nicole Truong & Michael Anthony Huynh sought to create beautiful yet accessible pieces. While jewelry carries an intrinsic emotional value, both Nicole and Michael believe that it’s imperative to develop a personal relationship with the people who are wearing their pieces. Ultimately, jewelry is where personal stories and traditional artisanship entwine.

Founders Nicole & Michael sum it up:

“Artemis Apollo is a unisex jewelry shop that honors classic silhouettes and celebrates the quality of the unfamiliar. We seek to translate the things we love into something tangible: people, places, and discoveries. Artemis Apollo lives for culture, embraces inclusivity, and curates to inspire. We are the nexus between culture and fashion.”

We are ecstatic to present you with today’s feature. Scroll down to learn more their inspiring backstory and shop their pieces too!


How did you know that you wanted to start your own business?

Michael: I’m extremely passionate about fashion and art and always knew that I was going to pursue a career in fashion and art. My creativity is my form of self-expression, and I’ve always carried myself through my art. 

Nicole: I worked a typical 9 to 5 corporate job. Although it did provide financial stability, my heart was just not in it. I didn’t want to work for someone else – I wanted to work on my own terms. When I decided to take the leap of faith and start my own business, the outcome was a win-win for me. Now, I am my own boss and am fortunate to exercise my creativity in the industry that I am passionate about.


Why did you want to design jewelry?

We wanted to create a unique genderless shopping experience within the industry, essentially deviate from the separate “his” and “her experience across all brand levels. When rules are broken collectively, communities transform into families. Ultimately, creativity has no creed, nationality, or gender.  

Earrings aren’t only for women. Anyone can wear them! Our style and expression make up who we are as individuals.


What was is like to begin your business?

We underwent a huge learning curve initially, but we would not take back any of the drawbacks we’ve experienced along the way because that is what has molded our business into what it is today. Starting a business is not easy, but it’s worthwhile when you get to see your vision evolve into your reality.    


How did you grow your business?

We’ve worked with many renowned influencers within the fashion industry that have continued to propel our brand. These amazing influencers include:  

Ellen V Lora (@EllenVLora)

Ketevan Giorgadze (@Katie.One)

Emmanuel Fourès (@MrFoures)


What are your favorite pieces from the current collection and how would you style them?

Our favorite piece for our second collection is the Amara Earrings. This versatile piece serves as the perfect accent to any outfit, from casual to dressy.

How big is your team?

We currently have 8 members on our team.


What’s been the most exciting point in your career up to date?

The most exciting point in our career up to date is being able to see how people style our pieces. The positive feedback that we have been receiving from people is tremendous – it’s amazing to know that people love our pieces.   


What’s next for Artemis Apollo Jewelry?

Our second collection is dropping within the next couple of months and we extremely excited for this launch. We feel that our second collection captures the very essence of non-binary beauty and continues to support our agenda for creating a genderless shopping experience. Stay tuned!